301
Websites · Local search · AI visibility

We get you picked first,wherever people look.

Ten years of winning local search, refined into one method. We rebuild your online presence for search and AI visibility, then do the monthly work that keeps you there.

Built for
Private dentistsAesthetic clinicsPrivate dentistsAesthetic clinicsPrivate dentistsAesthetic clinicsPrivate dentistsAesthetic clinicsPrivate dentistsAesthetic clinicsPrivate dentistsAesthetic clinicsPrivate dentistsAesthetic clinicsPrivate dentistsAesthetic clinics
What changed

People usedto search.Now they ask.

When somebody near you needs a dentist or an aesthetic clinic, they used to type it into Google and pick from the list. Now, more and more, they ask ChatGPT or Google's AI instead, and it hands them one or two names.

Still happening today

They search, and pick from a list

implant dentist chester
AllMapsImagesNews

A comparison site

A directory of dentists

A practice's website

  • Two or three words typed in, and a page of results to work down.
  • Even third on the page still gets seen, and still gets chosen.
  • It still happens every day, and it still brings you work.
Growing every month

They ask, and get an answer

I need an implant dentist near Chester who can see me this month

Ask anything
  • A whole question, often spoken out loud, and one answer back.
  • You are named in the answer, or you are not in the conversation.
  • There is no second page of an answer.

Both are happening in your city right now. Our work covers it all, so you appear whichever way somebody looks.

How an AI answer is built

One question.Six AI searchesyou never see.

Ask ChatGPT or Google's AI for a dentist and it does not go looking for that sentence. It quietly runs half a dozen smaller searches, and builds its answer from the pages that win them. Google calls this “query fan-out”, and documents it publicly.

Your website answers one of those searches at best. So we track the searches the AI actually runs for the common questions in your sector, and we build your pages to be the ones it reads. That is how your name ends up in the answer.

Start here

Your visibility report lists the exact searches the AI runs for your city, and who it names today.

Visibility report

Ask anything

What we do

Everything thatgets you found.As one service.

A new website on its own does not get you found any more, and neither does any other single fix. The search results, the map and the AI answer are built from the same raw material: your website, your Google Business Profile, your reviews, and what other sites say about you. Fix one piece on its own and the rest still holds you back.

01Website design and build02AI search visibility03Google Business Profile04Photography and video05Compliance review06Reviews07Backlinks and directory listings08Call and enquiry tracking09Monthly reporting10Conversion rate optimisation

The search results

Won with your website: rebuilt, fast, and written the way people actually ask, so a visit turns into an enquiry.

Bringing you work today

The map

Your Google Business Profile and your reviews. Whichever way somebody looked, this is what produces the phone call.

Bringing you work today

The AI answer

When somebody nearby asks ChatGPT or Google's AI, one or two names come back. We make yours one of them.

Growing every month
How it works

What to expect inthe first 90 days.

This is the method we have refined across ten years and more than a thousand local businesses, and the order is the point: agree what is true, put the foundations in properly, then tune what the numbers say. Each phase is what makes the next one pay off.

The situation

01 · Weeks 1-2

We bed in. Your enquiries, your rankings and what the AI says about you today, gone through in depth and agreed together, so we all know what is true right now and every number that follows is measured against it.

The foundation

02 · Weeks 3-7

The groundwork is rebuilt: the new website, your Google Business Profile, the photography and video shoot, the compliance review, backlinks and directory listings, and the tracking that will prove what changed.

The optimisation

03 · Weeks 8-12

The reporting starts, and so does the tuning. Each month we watch what visitors do when they arrive, tweak the website, keep what works and drop what does not, and keep dialling the numbers in.

Who we do this for

Compliance iscompulsory.

Dentists and aesthetic clinics answer to their own regulators, and every regulator has rules about what your website must say. The numbers say most websites are breaking them.

Private dentists0%of aligner claims on UK dental websites were not supported by evidenceJournal of Orthodontics, Feb 2026
Aesthetic clinics0%of UK clinics assessed were advertising non-compliantlyUCL analysis of 233 independent clinics

So compliance is not an add-on here. Your new website is checked against your own regulator's rules before it launches, and the monthly work keeps it that way for as long as we work together.

GDC·CQC·ASA·MHRA·JCCP

What we will not do

Ten things you willnever get from us.

If you have hired an agency before, you will recognise most of this list. Here is what we do instead, and why.

01

Build your website, then never look at it again.

The website is where the work starts, not where it ends. Every month we change something based on what your visitors actually did, keep what works and drop what does not.

02

Screenshot the one ranking that flatters us.

You see where you rank across your whole city, including the streets where you are losing. An honest map is worth more than a proud one.

03

Talk about rankings while your phone stays quiet.

The first number in every monthly report is enquiries - calls, forms, WhatsApp messages. Rankings only matter when they make the phone ring.

04

Fill your pages with stock photos.

A photographer comes to your premises and shoots your team, your rooms and your front door. People can tell the difference in half a second.

05

Publish a word your regulator would flag.

We read your regulator's rules before we write anything, check your site against them before it goes live, and keep checking after.

06

Work for your competitor at the same time.

One client per city. The day you sign, we are off the market for everyone you compete with.

07

Quote you extras once you have signed.

The photography, the compliance work, the reporting and the website are all inside one monthly price. Nothing is quoted separately later.

08

Guarantee you a ranking, in Google or in ChatGPT.

Nobody controls either, whatever their sales deck says. We guarantee the work, report the movement honestly, and tell you first when it stalls.

09

Buy, filter or cherry-pick your reviews.

That has been illegal in the UK since April 2025. Our review system asks everybody, not just the people we expect to be kind.

Digital Markets, Competition and Consumers Act 2024

10

Hide the price until you are on a call.

£3,000 a month, on this page, with the terms next to it. If the number is wrong for you, we would rather you knew today.

Who we are

Ten years of successin local search.

1,300+local businesses we have worked with over the last ten yearsOur own client records
30%increase in Google visibility after this system was applied to existing customersMeasured as impressions in Google Search Console, before and after
4.5 yearshow long the average business paying us today has been with usOur own billing records

One method, refined across more than a thousand owner-run businesses.

Portrait of Adam Callow
Adam CallowGrowth and client strategy

Ten years of growth and client strategy for owner-run businesses. Your plan is built on what has already worked, not on what might.

Portrait of Sam Wilcox
Sam WilcoxDesign and product

A decade of design and product work for local businesses. The website patients judge you on is designed and written properly, not assembled from a template.

Portrait of Ashley Copp
Ashley CoppData and engineering

Years of engineering data systems for scaling companies. Every number in your monthly report is measured, never estimated.

What it costs

One price.Everything included.

The monthly fee covers the website, the shoot, the profile, the compliance work, the off-site authority and the reporting, with nothing quoted separately later.

Investment

£3,000/month

Excluding VAT

Minimum term
12 months
Availability
One client per city
Add-ons
None. It is all in the number

We want the return to be provable from day one. That is why the first step is your visibility report: your own numbers, and a clear picture of what good looks like, before you commit to anything. When you can see it working, we both win.

Get your visibility report

All prices exclude VAT. Terms are published rather than negotiated in the room, because a partner sets terms and an agency hides them.

Start here

See what ChatGPT,Claude and Geminisay about you today.

Nobody should sign a twelve month agreement on a hunch. We build you the same document we would build in week one of working together, you see exactly where you stand, and you keep it whether you go ahead or not.

01

Your map grid

Where you actually rank across your city for your main service, on a grid rather than the one flattering position your current agency screenshots.

02

What the AI says

We ask ChatGPT, Claude and Gemini for a business like yours, dozens of times, and count how often you are named. And who gets named instead of you.

03

The searches behind the answer

The questions the AI runs on your behalf, and which websites it reads to answer them.

04

Your compliance flags

Every place your website breaches your own regulator's rules. Most have never had anybody look.

Turnaround
Back within 48 hours
How it is delivered
Walked through live, in half an hour
What we need
Name, business, sector, city, website, role, email